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A New Chapter for Vimal Oils: Navigating the E-Commerce Landscape

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Vimal Oils, a name synonymous with trust and quality in the Indian edible oils industry, is embarking on a transformative new journey. From its humble beginnings on September 23, 1993, when the company established its first refinery, Vimal Oils has continuously evolved to meet the changing needs of its customers. Now, more than 3 decades later, the brand is making another pivotal move: entering the E-Commerce space.

Known for its high quality oils and commitment to excellence, Vimal Oils is adapting to meet the needs of modern consumers who seek convenience, health and reliability in their everyday purchases. With a firm foothold in traditional retail, this shift towards digitalisation marks a significant new chapter in the brand’s storied history, one that promises to enhance its reach and impact in the growing marketplace.

The digital transformation has fundamentally changed the way consumers interact with brands and purchase products. In a post-pandemic world, online shopping has become the norm, driven by convenience, safety and a wider range of choices. For Vimal Oils, entering the e-commerce market is not just about keeping up with the trends but about taking the next logical step in its growth journey. While maintaining its strong traditional presence, Vimal Oils is expanding into digital platforms, offering consumers easier access to their favourite products with the touch of a button.

Challenges and Strategic Vision

No transition comes without challenges, and Vimal Oils has approached its entry into E-Commerce with a carefully considered strategy. Moving from a traditional retail model to the dynamic, fast moving world of online retail requires meticulous planning and innovation. 

One of Vimal Oil’s key strategies has been forming partnership with leading e-commerce platforms, including Amazon, Swiggy (Instamart) and Blinkit to ensure seamless product delivery and a smooth customer experience. These partnerships enable Vimal Oils to leverage the established infrastructure of digital platforms, providing the efficiency and convenience that consumers expect in today’s market. Vimal Oil’s approach is one of steady, sustainable growth, with a long term vision focused on building a strong digital identity while maintaining the trust and loyalty it has cultivated over the years.

Partnerships and Product Offerings

One of the key drivers behind Vimal Oil’s entry into e-commerce is its ability to offer products that meet the changing needs of consumers. With a growing focus on health and wellness, Vimal Oil’s product lines, including the Healthy Oils Segment and Vimal Wellness Segment, are perfectly positioned to resonate with today’s health conscious shoppers. These products are not just oils; they are part of a broader lifestyle choice that consumers are making towards wellness, quality and authenticity.

Vimal Oil’s partnership with leading e-commerce and quick commerce platforms, allows the brand to ensure that these products reach customers quickly and efficiently, meeting the modern consumer’s demand for speed and convenience. Such partnerships are crucial for expanding Vimal Oil’s reach, ensuring that whether a customer is shopping from their phone or computer, they have easy access to Vimal Oil’s products. By tapping into existing e-commerce infrastructure, Vimal Oils is setting itself up for success in the online marketplace.

In addition to leveraging established platforms, Vimal Oils is taking a bold step forward with the launch of its own dedicated website, VimalMart. This new platform will offer customers a direct channel to purchase the entire range of Vimal Products, ensuring a more personalised and curated shopping experience. 

By launching its own e-commerce platform, Vimal Oils is not just adapting to the digital age but leading the charge with a fully integrated online presence that aligns with its core values of quality, trust and consumer satisfaction.VimalMart is a key component of the brand’s larger strategy to build deeper relationships with its customers, allowing for more tailored experiences and direct interactions with the brand. This D2C platform will provide a higher level of service and personalisation, aligning with modern consumer expectations.

Vimal Wellness: Nourishing Lives

In line with growing consumer interest in health and wellness, Vimal Oils is also set to launch VimalWellness, a product line specifically designed to cater to health-conscious customers. The Vimal Wellness range will feature cold-pressed oils, known for their purity and numerous health benefits and gourmetoils as well, crafted for those who value premium culinary experience. This launch will be an essential part of Vimal Oil’s strategy to differentiate itself in the highly competitive market by offering products that not only meet but exceed consumer expectations in terms of health and sustainability.

The Road Ahead: Expanding Vimal’s Reach

As Vimal Oil is navigating this exciting new chapter, the future holds immense promise. The brand’s E-Commerce journey is just beginning, but the foundation for long term success is already in place. Vimal Oils has ambitious plans to scale its operations, explore new markets and further strengthen its digital presence. 

With focus on commitment to quality, Vimal Oils is set to become a dominant player in the E-Commerce landscape. The brand’s presence in both modern trade and digital platforms creates a powerful synergy, ensuring that it can cater to a diverse range of consumers- whether they prefer to shop in-store or online. As Vimal Oils continues to grow and evolve, it remains dedicated to its core values of trust, quality and innovation, positioning itself for success in both present and future.

Vimal Oil’s entry into the E-Commerce space marks a significant moment in its journey. By embracing the digital shift and leveraging its strengths in marketing, product quality, strategic partnerships and the launch of Vimal Mart, the brand is set to make a lasting impact in the online market. With its clear vision for the future, Vimal Oils is ready to thrive in the ever-growing world of e-commerce.

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Dr. Dinesh Shahra’s Inspiring Visit to Pune’s Art of Living Triveni Ashram: A Tribute to Spirituality and Service

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Mumbai, 12th November ’24: During a recent visit to the tranquil Art of Living Triveni Ashram in Pune, renowned industrialist and philanthropist Dr. Dinesh Shahra reflected on the profound impact of spirituality in his life. Founded by Gurudev Sri Sri Ravi Shankar, Triveni Ashram stands as a sanctuary for spiritual growth and self-discovery.

 

In an inspiring gesture, Swami Pranavananda ji invited Dr. Shahra onto the stage, honoring him and commending his contributions to Sanatan values through his literary work and foundation initiatives. Dr. Shahra presented his recent book, Sanatan Avatar, which explores why Gurudev is regarded as a modern-day avatar and details how his global spiritual movement, the Art of Living, has touched the lives of millions worldwide.

 

Dr. Shahra remarked, “Triveni Ashram is a beacon of spirituality and a divine gift from Gurudev to the people of Pune. I am deeply inspired by the energy of the volunteers and their passion to spread Gurudev’s message of universal peace, love, and joy.”

 

In his concluding message, Dr. Shahra expressed his commitment to continuing Gurudev’s mission of Vasudhaiva Kutumbakam—the world is one family. Drawing strength from Gurudev’s blessings, Dr. Shahra affirmed his dedication to creating lasting social impact and fostering a more compassionate, united world.

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Providing Financial Freedom through Online and Offline Platforms: Educating 15,000 Students Across India and Abroad

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Indore (Madhya Pradesh) [India]: Achieving financial independence means having enough income, savings, or investments to live comfortably for life, meet all obligations without relying on a paycheck. This is the ultimate goal of a long-term financial plan. Rahul Kumar Joshi and Shailendra Maurya are helping many achieve this goal by educating them about financial security and making them aware of scams that promise quick profits or doubling money in a short time.

Rahul shares that he has been working in the financial sector since his engineering days. After completing engineering in 2013, he began offering free financial freedom awareness sessions through YouTube and webinars.

Through these free webinars and his YouTube channel, many people who had fallen victim to cyber frauds joined his sessions. This experience showed him the need to raise awareness about financial fraud and market scams among everyone. This led to the founding of The Trading Institute in 2018. This institute guides people on financial planning, creating emergency funds, making various types of investments, and provides knowledge about the stock market and national and international markets.

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Shailendra adds that the institute offers online and offline knowledge sessions covering the security market, money market, money management, risk management, and asset maintenance.

Moreover, these knowledge sessions will soon be conducted in schools, colleges, and other venues to reach a broader audience and raise awareness.

Let’s become financially independent and contribute to building a strong, empowered society.

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Celebrate Diwali with gifts that bring joy, wellness, and timeless elegance.

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As the festival of lights approaches, we invite you to celebrate Diwali with gifts that bring joy, wellness, and timeless elegance. Their carefully curated selection from all our brands offers something for everyone. Whether you’re seeking luxury, indulgence, or nourishment, these exclusive products will make this Diwali truly special.

1. Illuminate Your Diwali with Exclusive Luxury from Indulge Global Concierge

This Diwali, take your celebrations to extraordinary heights with Indulge Global. Discover a world of luxury, where every detail is thoughtfully curated just for you. From exquisite, handpicked treasures to bespoke experiences that redefine indulgence, we ensure your Diwali shines brighter and leaves an unforgettable impression.

 

Explore a stunning range of handwoven sarees, timeless watches that exude elegance, and handcrafted sculptures that add sophistication to any space. Pamper yourself with premium skincare or adorn yourself with exquisite jewellery, perfect for the festive season. For thoughtful gifting, our curated hampers from renowned brands are the ideal choice for both personal and corporate celebrations, ensuring every moment of this Diwali is filled with luxury and refinement.

This Diwali, let Indulge Global Concierge elevate your celebration with luxury and charm, leaving you with unforgettable moments that last a lifetime.  

Website: https://indulge.global/
 

2. Diwali Gifting Guide with Mintree

 

Illuminate Diwali with Luxurious Perfumes and Skincare Gifts! 

Farm to Face Home Facial Kit by Mintree

In the fast-paced world, especially during the festive season, self-care often gets sidelined. Mintree’s Farm to Face Home Facial Kit ensures that skincare remains a priority without the need for a salon visit. Crafted with the finest organic ingredients, the kit delivers salon-quality results in the comfort of home. Available in seven luxurious variants, each kit is designed to nourish and rejuvenate the skin naturally. This Diwali, indulge in a radiant, healthy glow and celebrate the festive season with a touch of luxury.

Price: INR 1270/- Available on Mintree

 

3. Light Up Your Diwali with YSL Libre Flowers & Flames

Turn up the heat this Diwali with YSL Libre Flowers & Flames – a sultry floral burst that ignites bold femininity with radiant allure.

 

 This special edition of Libre brings a fresh, intense twist that fuses lush floral notes with rich warmth, making it the ideal scent for the festive season. The fragrance combines the soft allure of exotic blooms with comforting, creamy undertones, wrapped in an elegant golden bottle that captures Diwali’s radiant spirit. A unique balance of fresh, tropical, and warm elements, Libre Flowers & Flames offers a scent that is as memorable as it is captivating.  

 

Price: INR 7,600/-

Available on Nykaa & Tira

 

  Embrace the essence of Diwali with a fragrance that matches your boldness and elegance. Wishing you a radiant Diwali! 

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4. Diwali Gifting Ideas for a Traditional Touch with Old School Rituals

1. Classic Cleansers Collection by Old School Rituals 

This Diwali, give the luxury of radiant skin with the Classic Cleansers Collection—a trio of handcrafted, nature-inspired cleansers. Whether it’s hydration, oil control, or brightening, this set has it all. The Rice & Bananas Cleansing Nectar hydrates and evens skin tone, the Indian Spices Cleansing Nectar controls oil and soothes breakouts with cinnamon, cardamom, and clove, and the Red Sandalwood & Saffron Cleansing Nectar revitalizes dull, mature skin, reducing pigmentation for a youthful glow. A perfect Diwali gift for those who appreciate natural skincare!

Price: INR 1680/-

Available on Old School Rituals 

 

5. This Diwali Unlock Your Festival Glow with Foy’s Personalized Skincare.

 

1. Black Rice Hyaluronic Toner by Haruharu Wonder

Add a boost of hydration and glow to your Diwali skincare routine with Haru Haru Wonder Black Rice Hyaluronic Toner. This lightweight, vegan, and cruelty-free toner deeply hydrates with hyaluronic acid and black rice extract, while its patented Ultra Deep Technology ensures your skin absorbs every drop of nourishment. Gently purifying and prepping your skin for serums and moisturisers, it’s the perfect first step for a radiant, festive glow this Diwali!

Price: INR 1400/- [150 ml] |Available on FOY 

 

6.  Hidesign Atelier Collection

On the other hand, Hidesign is offering an elegant Atelier Collection featuring bags crafted from genuine ostrich and farmed deer leather, some of the most luxurious leathers in the world. These rare and resilient materials, sourced from New Zealand, make for timeless, sophisticated gifts that exude craftsmanship and exclusivity.

https://hidesign.com/collections/atelier-1

Price: INR 24,995/- & 25,995/- 

 

7. Asha Gautam’s Diwali Collection:

Asha Gautam presents a dazzling collection for this Diwali, where tradition meets modernity in every thread. From the luxurious folds of Rangkaat Paithani to the regal Paithani applique on Banarasi and organza, these sarees radiate sophistication and elegance. Indulge in the opulence of Kanjivaram silks, each saree a masterpiece that tells a story of craftsmanship and artistry.

Diwali is a celebration of beauty, joy, and tradition. The collection reflects the essence of this season, fusing heritage with contemporary design, perfect for those seeking both grace and glamour.

Celebrate the festive season with vivid Bandhani patterns, ethereal tissue Banarasis, and the graceful flow of Georgette sarees. Each piece is a work of art, capturing the festive spirit while honoring the timeless beauty of Indian textiles.

This Diwali, make a statement with Asha Gautam’s unique sarees, designed to make your celebrations truly unforgettable.

Price: INR 97,000 /- onwards 

 

8.Hibiscus Monkey: Velvet Spray Squalene 

Treat your loved ones to Velvet Spray Squalene, India’s first in-shower body moisturizer. This cult favorite mimics natural squalene with plant-based squalane from olives for long-lasting hydration. Enhanced with BHAs and AHAs like Salicylic Acid and Hibiscus-Rosa Sinensis, it gently exfoliates and keeps skin supple and moisturized.

Price: INR 1120/- (250ml)

Available at:  https://www.hibiscusmonkey.com/products/velvet-spray-squalene

9. Jungly Delights X Naina Gift Set 

Give the gift of light and health this festive season with our exclusive Jungly Delights x Niana gift box. Each beautifully packaged set includes a Niana candle in your choice of uplifting mandarin lime or calming frangipani, and an assortment box of five superfood bars by Jungly Delights. It’s the perfect present for your loved ones.

Price: INR 1600/-

Available at: https://www.junglydelights.com/collections/shop-all/products/jungly-x-niana-gift-box 

 

10. Eat by Tan | 365: Guilt-Free Diwali Hamper 

This Diwali, indulge in guilt-free festive treats by EatbyTan, a brand known for its wholesome, clean, and delicious food. From energy-packed snacks to decadent desserts, each product is designed to be nutritious yet utterly indulgent, making it the perfect gift for health-conscious food lovers.

Price: INR 2000/- 

Available at: https://www.tan365.in/gift-boxes/

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